SCRAM Continuous Alcohol Monitoring played a starring role in “The Truth About Alcohol,” a one-hour BBC show that aired last month.
In January, the UK issued a warning that any amount of drinking increases the risk of cancer. The warning accompanied new guidelines that encourage drinkers to limit their consumption to the equivalent of about 6 to 7 pints of beer per week.
As part of the country’s conversation about the new warning and guidelines, “The Truth About Alcohol” provides an upbeat but scientifically-informed look at how alcohol impacts different parts of the body.
The show’s host, an emergency-room doctor, wore SCRAM CAM for a week to understand how his drinking stacked up against the UK’s new recommendations. The result: even though the host didn’t consider himself a heavy drinker, his alcohol intake over the week greatly exceeded the new guidelines. And seeing his readings from the bracelet in black and white helped illustrate how difficult it can be for people to correctly track just how much alcohol they’ve actually consumed.