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Thanksgiving Eve kicks off deadliest season for drunk driving

Media Type: Press Release

Infographic highlights dangerous holiday alcohol trends

November 20, 2015, DENVER—The holiday season officially starts next week, and with it comes the most dangerous time of the year for binge drinking, drunk driving and alcohol-related fatalities. According to a number of national organizations, these problems are expected to spike on Thanksgiving Eve, termed “Blackout Wednesday” or “Drinksgiving” in many cities.

In a report released by Alcohol Monitoring Systems (AMS) about the drinking behavior of over 450,000 DUI offenders who were monitored 24/7 for alcohol consumption, drinking violations for the monitored group jumped an average of 33% between Thanksgiving and New Year’s Day, compared to the average violation rate the rest of the year. According to AMS Vice President Lou Sugo, the findings illustrate how closely drinking is tied to the holidays. “These individuals are being monitored every 30 minutes, and they know they’re going to be caught,” says Sugo. “You can imagine the rate of drinking for those who aren’t being monitored.”

According to the National Highway Traffic Safety Administration (NHTSA), there were 3,857 alcohol-related traffic deaths during December between 2009 and 2013. On average, 728 people are injured or killed in drunk-driving crashes each day during the holiday season.

The data on high-risk holiday drinking and alcohol-related deaths and injuries are highlighted in a new infographic just released as part of the company’s annual Sober Days for the Holidays public awareness campaign. The campaign also includes free resources to help communities promote safe and sober celebrations.

Thanksgiving Eve Now Known as “Blackout Wednesday”

One of the most troubling trends of the season is a substantial rise in binge drinking and DUIs on Thanksgiving Eve. The day before Thanksgiving has become particularly high-risk for college students, and bars in some urban areas report seeing more business on that day than St. Patrick’s Day or New Year’s. AMS reports that alcohol violations are as much as 37% higher on Blackout Wednesday—a larger jump than on Thanksgiving Day or Christmas.

Sober Days for the Holidays

Law enforcement agencies throughout the country will be running roadside sobriety checkpoints, including the Drive Sober or Get Pulled Over campaign organized by NHTSA. In addition, AMS encourages everyone take some simple steps to celebrate safely:

  • Plan ahead! Don’t wait until you start drinking to figure out how you’re getting home.
  • Add contact information for local cab companies or car services into your phone or keep it handy. Many companies even offer special fares during some holidays, so check ahead.
  • Download and pre-populate your information for ride-sharing apps to make it easy to hail a ride at the end of the evening.
  • Identify a Designated Driver for the evening and STICK WITH IT. If plans change, have a back-up, such as one of the options above.

About Alcohol Monitoring Systems, Inc. (AMS)
Established in 1997, Alcohol Monitoring Systems, Inc. (AMS) is the world’s leading provider of alcohol testing technologies for the criminal justice industry. The company’s flagship Continuous Alcohol Monitoring (CAM) technology, launched in 2003, revolutionized the way courts, agencies and treatment providers monitor and manage alcohol-involved offenders. In 2013 the company launched the SCRAM Systems suite of electronic monitoring technologies, which includes SCRAM Remote Breath®, SCRAM GPS®, and SCRAM House Arrest®. AMS employs 190 people worldwide and is a privately-held company headquartered in Littleton, Colorado.