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As he has every year since 2009, last week President Obama officially named December 2016 as National Impaired Driving Prevention Month.

Impaired driving and related fatalities spike during the holiday season, making this an important time of year to remind drivers what’s at stake when they get behind the wheel.

In his proclamation the president specifically called out the impact of drunk driving, noting that “preventable alcohol-related driving fatalities accounted for nearly one-third of all traffic fatalities in 2015. Despite years of messaging by anti-drunk driving groups and intensive efforts by law enforcement agencies, this percentage has remained largely unchanged in the past decade. Drugged and distracted driving are also growing dangers on the nation’s roads and highways.

Stopping impaired driving requires both personal responsibility and action as well as effective public policies. The president stated that as a nation “we must recommit to doing everything we can to prevent driving-related injuries and fatalities,” including:

  • Pledging not to get behind the wheel after drinking, and not to text while driving. Ever.
  • Calling 911 if we suspect a driver is drunk or impaired.
  • Setting a good example for teen drivers by modeling safe driving practices and choices.
  • Providing better treatment options for Americans who struggle with alcohol and substance misuse disorders.
  • Giving law enforcement the resources and tools they need to address impaired driving.

What other steps do you think we need to take as citizens and as a country to stop drunk, drugged, and distracted driving?


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Alison Betts

Alison Betts

Alison Betts has nearly two decades of experience as a communications professional and researcher in corporate, nonprofit, and high education settings. Betts joined SCRAM Systems in 2013 and is the Director of Marketing & Public Relations. Prior to coming to SCRAM Systems, she held research and teaching positions at universities in Arizona and Colorado. Betts has also served as a public relations professional and grant writer in the nonprofit sector, where she saw first-hand the devastating impact of alcohol and substance abuse on families and communities. Betts holds an MA in English from the University of Colorado and a Master’s in Applied Communications from the University of Denver.