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A new anti-drunk driving PSA from safety organization We Save Lives (WSL) is causing a stir on social media. The video, which has been viewed more than 35 million times since it was published in April, shows an incarcerated DUI offender sharing his story with intoxicated bar patrons through a high-tech bathroom mirror to convince them not to drive after drinking.

Kris Caudilla pleaded guilty to manslaughter in 2010 in Jacksonville, Florida, for killing sheriff deputy James Anderson, Jr. in a wrong-way, alcohol-fueled crash. He is currently serving a 15-year sentence. In the video, he appears in his prison uniform on a screen in the mirror and expresses remorse for taking Anderson away from his loved ones.

Created by MADD founder Candace Lightner, WSL is an international coalition focused on preventing crashes and crimes from drunk, drugged, and distracted. Its mission is to educate, hold drivers accountable, support victims’ rights, and help others find the courage to intervene among their friends and family. WSL hopes the video will get people to think twice before getting behind the wheel after drinking. Take a look and let us know what you think:

Sobering Up Administrator

Sobering Up Administrator

Sobering Up: A blog about drunk driving, alcohol addiction, and criminal justice, is anything but a corporate blog. Sobering Up is an opportunity for anyone interested or involved in the issues of drunk driving, alcohol-fueled crime, alcohol dependence and addiction, and the justice system to participate in the conversation.

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