The stereotypical idea of a drunk driver tends to be someone who had downed numerous drinks before stumbling into their car. But Colorado’s Department of Transportation is using humor in two new ads to tell people that getting behind the wheel after any amount of alcohol can be dangerous.
CDOT’s new commercials feature some situations where “even a few can be dangerous,” such as a group of preschoolers playing with chainsaws. The 30-second spots end with “drink & don’t drive,” echoing messaging in NHTSA’s “Buzzed Driving is Drunk Driving” campaign. Research cited by the NTSB shows that a driver’s abilities can be noticeably impaired with just one or two drinks—amounts that for most people would generate a BAC well below the legal driving limit of 0.08.
Watch the ads below and let us know what you think:
