Dry January and the Movement Towards Non-Alcoholic Beverages
As younger generations move into adulthood, the popularity of “Dry January” has become delegated to the entire year, rather than just a month. As this trend continues, many craft breweries, cocktail manufacturers, and even wineries are producing more non-alcoholic options. As younger generations move into adulthood, the popularity of “Dry January” has become delegated to the whole year, and the alcohol industry is following suit.