{"id":3184,"date":"2014-03-26T09:43:42","date_gmt":"2014-03-26T15:43:42","guid":{"rendered":"http:\/\/scramsystems.com\/blog\/?p=3184"},"modified":"2021-08-26T11:51:00","modified_gmt":"2021-08-26T17:51:00","slug":"australias-drinking-properly-campaign-really-proper","status":"publish","type":"post","link":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/","title":{"rendered":"Is Australia\u2019s \u201cDrinking. Do It Properly.\u201d Campaign Really Proper?"},"content":{"rendered":"

Australia is known for unique public education campaigns to reduce drink driving and alcohol abuse. Victoria Province\u2019s Transport Accident Commission<\/a> is famous for its emotionally-charged commercials that show graphic depictions of crashes. Its 20-year anniversary video<\/a> has been viewed nearly 16 million times on YouTube alone.<\/p>\n

\"DrinkWise2\"But a new social media campaign from Australia\u2019s DrinkWise<\/a> is raising eyebrows. The nonprofit organization was founded in 2005 by some of the country\u2019s alcohol producers and distributors with a mission to promote \u201ca healthier and safer drinking culture in Australia.\u201d But some critics<\/a> are suggesting that the campaign, titled \u201cDrinking. Do it Properly.\u201d uses the guise of responsibility to actually promote drinking, to the benefit of the alcohol industry.<\/p>\n

The short, animated videos show the differences between \u201cclassy\u201d drinking and “getting wasted.” According to the ads, \u201cprofessional\u201d drinkers know their limit and stop when they have reached \u201cthe realm of drinking excellence.\u201d \u201cAmateurs,\u201d on the other hand, wear beer helmets and become so inebriated that they lose control of\u00a0bodily functions\u2014in the entryway of\u00a0their girlfriend\u2019s parent\u2019s house.<\/p>\n

The spots depict the unpleasantness of\u00a0getting completely plastered, but they simultaneously glamorize drinking. The black and white videos make visual allusions to James Bond and Mad Men\u2019s<\/i> Don Draper\u2014two of the most famous drinkers in pop culture. (Never mind that UK docs recently concluded<\/a> that James Bond\u2019s copious alcohol consumption would cause the\u00a0spy to suffer from tremors and impotence.) The DrinkWise narrator appears in a mod-style suit and speaks with a vaguely British accent. And while discussing \u201cproper\u201d drinking, he sips a martini in one ad<\/a> and holds a highball and pets a tiger<\/a> in another. The underlying message seems to be that drinking too much is bad, but drinking just the \u201cright\u201d amount will turn you into better,\u00a0more sophisticated\u00a0version of yourself.<\/p>\n

\"Responsible<\/a>
New social responsibility ads glamorize “proper drinking” by referencing
iconic boozers like James Bond and Don Draper (right).<\/figcaption><\/figure>\n

Interestingly, the ads aren\u2019t readily found on the DrinkWise website but do appear on their Facebook page and YouTube channel. The campaign even has its own web address: http:\/\/howtodrinkproperly.com<\/a>. We caution that some of the videos are inappropriate\u00a0and use mildly offensive language. Most will just make your jaw drop.<\/p>\n

Some commenters have argued<\/a> that having the alcohol industry produce anti-drinking PSAs is the very definition of an oxymoron. But that isn\u2019t always the case. In the U.S. the Century Council<\/a>\u2014which is also funded by distillers\u2014has earned recognition for its programs and PSAs to address alcohol-related problems like drunk driving and underage drinking.<\/p>\n

Others have argued that the DrinkWise ads take a practical approach by drawing a clear distinction between responsibly enjoying alcohol and drunkenness. What do you think of the ads and their message to \u201cdrink properly\u201d?<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Australia is known for unique public education campaigns to reduce drink driving and alcohol abuse. Victoria Province\u2019s Transport Accident Commission is famous for its emotionally-charged commercials that show graphic depictions of crashes. Its 20-year anniversary video has been viewed nearly 16 million times on YouTube alone. But a new social media campaign from Australia\u2019s DrinkWise is […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8],"tags":[105,112,218,224,296,571,687],"class_list":["post-3184","post","type-post","status-publish","format-standard","hentry","category-drunk-driving","category-a-global-perspective","tag-australia","tag-behavioral-patterns-of-drinkers","tag-drinking-alcohol-problems","tag-drinking-do-it-properly","tag-feature","tag-problem-drinking","tag-the-century-council"],"yoast_head":"\nIs Australia\u2019s \u201cDrinking. Do It Properly.\u201d Campaign Really Proper? | Sobering Up<\/title>\n<meta name=\"description\" content=\"According to the ads, \u201cprofessional\u201d drinkers stop at \u201cthe realm of drinking excellence.\u201d \u201cAmateurs\u201d wear beer helmets and lose control of bodily functions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Australia\u2019s \u201cDrinking. Do It Properly.\u201d Campaign Really Proper? | Sobering Up\" \/>\n<meta property=\"og:description\" content=\"According to the ads, \u201cprofessional\u201d drinkers stop at \u201cthe realm of drinking excellence.\u201d \u201cAmateurs\u201d wear beer helmets and lose control of bodily functions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/\" \/>\n<meta property=\"og:site_name\" content=\"Sobering Up\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SCRAMx\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-26T15:43:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-26T17:51:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/drink-wise-campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sobering Up Administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scramsystems\" \/>\n<meta name=\"twitter:site\" content=\"@scramsystems\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sobering Up Administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/\"},\"author\":{\"name\":\"Sobering Up Administrator\",\"@id\":\"https:\/\/www.scramsystems.com\/blog\/#\/schema\/person\/d81eb856e7b30e26591614b66cb58512\"},\"headline\":\"Is Australia\u2019s \u201cDrinking. Do It Properly.\u201d Campaign Really Proper?\",\"datePublished\":\"2014-03-26T15:43:42+00:00\",\"dateModified\":\"2021-08-26T17:51:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/\"},\"wordCount\":490,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.scramsystems.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/2014\/03\/DrinkWise2.jpg\",\"keywords\":[\"Australia\",\"behavioral patterns of drinkers\",\"drinking alcohol problems\",\"Drinking. Do It Properly.\",\"feature\",\"problem drinking\",\"the century council\"],\"articleSection\":[\"Drunk & Impaired Driving\",\"Global Perspective\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/\",\"url\":\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/\",\"name\":\"Is Australia\u2019s \u201cDrinking. Do It Properly.\u201d Campaign Really Proper? | Sobering Up\",\"isPartOf\":{\"@id\":\"https:\/\/www.scramsystems.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/2014\/03\/DrinkWise2.jpg\",\"datePublished\":\"2014-03-26T15:43:42+00:00\",\"dateModified\":\"2021-08-26T17:51:00+00:00\",\"description\":\"According to the ads, \u201cprofessional\u201d drinkers stop at \u201cthe realm of drinking excellence.\u201d \u201cAmateurs\u201d wear beer helmets and lose control of bodily functions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#primaryimage\",\"url\":\"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/2014\/03\/DrinkWise2.jpg\",\"contentUrl\":\"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/2014\/03\/DrinkWise2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.scramsystems.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Australia\u2019s \u201cDrinking. Do It Properly.\u201d Campaign Really Proper?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scramsystems.com\/blog\/#website\",\"url\":\"https:\/\/www.scramsystems.com\/blog\/\",\"name\":\"Sobering Up\",\"description\":\"Covering drunk driving, alcohol addiction, and criminal justice.\",\"publisher\":{\"@id\":\"https:\/\/www.scramsystems.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.scramsystems.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.scramsystems.com\/blog\/#organization\",\"name\":\"SCRAM Systems\",\"url\":\"https:\/\/www.scramsystems.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scramsystems.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/sobering-up-logo-retina.png\",\"contentUrl\":\"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/sobering-up-logo-retina.png\",\"width\":1100,\"height\":290,\"caption\":\"SCRAM Systems\"},\"image\":{\"@id\":\"https:\/\/www.scramsystems.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SCRAMx\",\"https:\/\/x.com\/scramsystems\",\"http:\/\/www.linkedin.com\/company\/alcohol-monitoring-systems\",\"http:\/\/www.youtube.com\/scramsystems\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.scramsystems.com\/blog\/#\/schema\/person\/d81eb856e7b30e26591614b66cb58512\",\"name\":\"Sobering Up Administrator\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scramsystems.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/su-admin-logo-96x96.jpg\",\"contentUrl\":\"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/su-admin-logo-96x96.jpg\",\"caption\":\"Sobering Up Administrator\"},\"description\":\"Sobering Up: A blog about drunk driving, alcohol addiction, and criminal justice, is anything but a corporate blog. Sobering Up is an opportunity for anyone interested or involved in the issues of drunk driving, alcohol-fueled crime, alcohol dependence and addiction, and the justice system to participate in the conversation.\",\"sameAs\":[\"https:\/\/www.scramsystems.com\"],\"url\":\"https:\/\/www.scramsystems.com\/blog\/author\/sp-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Australia\u2019s \u201cDrinking. Do It Properly.\u201d Campaign Really Proper? | Sobering Up","description":"According to the ads, \u201cprofessional\u201d drinkers stop at \u201cthe realm of drinking excellence.\u201d \u201cAmateurs\u201d wear beer helmets and lose control of bodily functions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/","og_locale":"en_US","og_type":"article","og_title":"Is Australia\u2019s \u201cDrinking. Do It Properly.\u201d Campaign Really Proper? | Sobering Up","og_description":"According to the ads, \u201cprofessional\u201d drinkers stop at \u201cthe realm of drinking excellence.\u201d \u201cAmateurs\u201d wear beer helmets and lose control of bodily functions.","og_url":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/","og_site_name":"Sobering Up","article_publisher":"https:\/\/www.facebook.com\/SCRAMx","article_published_time":"2014-03-26T15:43:42+00:00","article_modified_time":"2021-08-26T17:51:00+00:00","og_image":[{"width":1170,"height":700,"url":"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/drink-wise-campaign.jpg","type":"image\/jpeg"}],"author":"Sobering Up Administrator","twitter_card":"summary_large_image","twitter_creator":"@scramsystems","twitter_site":"@scramsystems","twitter_misc":{"Written by":"Sobering Up Administrator","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#article","isPartOf":{"@id":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/"},"author":{"name":"Sobering Up Administrator","@id":"https:\/\/www.scramsystems.com\/blog\/#\/schema\/person\/d81eb856e7b30e26591614b66cb58512"},"headline":"Is Australia\u2019s \u201cDrinking. Do It Properly.\u201d Campaign Really Proper?","datePublished":"2014-03-26T15:43:42+00:00","dateModified":"2021-08-26T17:51:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/"},"wordCount":490,"commentCount":4,"publisher":{"@id":"https:\/\/www.scramsystems.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/2014\/03\/DrinkWise2.jpg","keywords":["Australia","behavioral patterns of drinkers","drinking alcohol problems","Drinking. Do It Properly.","feature","problem drinking","the century council"],"articleSection":["Drunk & Impaired Driving","Global Perspective"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/","url":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/","name":"Is Australia\u2019s \u201cDrinking. Do It Properly.\u201d Campaign Really Proper? | Sobering Up","isPartOf":{"@id":"https:\/\/www.scramsystems.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#primaryimage"},"image":{"@id":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/2014\/03\/DrinkWise2.jpg","datePublished":"2014-03-26T15:43:42+00:00","dateModified":"2021-08-26T17:51:00+00:00","description":"According to the ads, \u201cprofessional\u201d drinkers stop at \u201cthe realm of drinking excellence.\u201d \u201cAmateurs\u201d wear beer helmets and lose control of bodily functions.","breadcrumb":{"@id":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#primaryimage","url":"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/2014\/03\/DrinkWise2.jpg","contentUrl":"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/2014\/03\/DrinkWise2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.scramsystems.com\/blog\/2014\/03\/australias-drinking-properly-campaign-really-proper\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scramsystems.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Is Australia\u2019s \u201cDrinking. Do It Properly.\u201d Campaign Really Proper?"}]},{"@type":"WebSite","@id":"https:\/\/www.scramsystems.com\/blog\/#website","url":"https:\/\/www.scramsystems.com\/blog\/","name":"Sobering Up","description":"Covering drunk driving, alcohol addiction, and criminal justice.","publisher":{"@id":"https:\/\/www.scramsystems.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scramsystems.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.scramsystems.com\/blog\/#organization","name":"SCRAM Systems","url":"https:\/\/www.scramsystems.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scramsystems.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/sobering-up-logo-retina.png","contentUrl":"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/sobering-up-logo-retina.png","width":1100,"height":290,"caption":"SCRAM Systems"},"image":{"@id":"https:\/\/www.scramsystems.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SCRAMx","https:\/\/x.com\/scramsystems","http:\/\/www.linkedin.com\/company\/alcohol-monitoring-systems","http:\/\/www.youtube.com\/scramsystems"]},{"@type":"Person","@id":"https:\/\/www.scramsystems.com\/blog\/#\/schema\/person\/d81eb856e7b30e26591614b66cb58512","name":"Sobering Up Administrator","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scramsystems.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/su-admin-logo-96x96.jpg","contentUrl":"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/su-admin-logo-96x96.jpg","caption":"Sobering Up Administrator"},"description":"Sobering Up: A blog about drunk driving, alcohol addiction, and criminal justice, is anything but a corporate blog. Sobering Up is an opportunity for anyone interested or involved in the issues of drunk driving, alcohol-fueled crime, alcohol dependence and addiction, and the justice system to participate in the conversation.","sameAs":["https:\/\/www.scramsystems.com"],"url":"https:\/\/www.scramsystems.com\/blog\/author\/sp-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.scramsystems.com\/blog\/wp-json\/wp\/v2\/posts\/3184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scramsystems.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scramsystems.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scramsystems.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scramsystems.com\/blog\/wp-json\/wp\/v2\/comments?post=3184"}],"version-history":[{"count":0,"href":"https:\/\/www.scramsystems.com\/blog\/wp-json\/wp\/v2\/posts\/3184\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.scramsystems.com\/blog\/wp-json\/wp\/v2\/media?parent=3184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scramsystems.com\/blog\/wp-json\/wp\/v2\/categories?post=3184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scramsystems.com\/blog\/wp-json\/wp\/v2\/tags?post=3184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}