{"id":1445,"date":"2012-07-05T09:52:58","date_gmt":"2012-07-05T15:52:58","guid":{"rendered":"http:\/\/alcoholmonitoring.com\/blog\/?p=1445"},"modified":"2021-08-26T12:07:39","modified_gmt":"2021-08-26T18:07:39","slug":"making-a-difference-michigan-takes-dui-fight-to-the-urinals","status":"publish","type":"post","link":"https:\/\/www.scramsystems.com\/blog\/2012\/07\/making-a-difference-michigan-takes-dui-fight-to-the-urinals\/","title":{"rendered":"Making a Difference: Michigan Takes DUI Fight to the&#160;Urinals"},"content":{"rendered":"<p><a href=\"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/2012\/07\/2012_7_3_talking_urinal_cake.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1446 size-medium\" title=\"2012_7_3_talking_urinal_cake\" src=\"https:\/\/www.scramsystems.com\/blog\/wp-content\/uploads\/2012\/07\/2012_7_3_talking_urinal_cake-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><a href=\"http:\/\/www.michigan.gov\/msp\/0,1607,7-123-1593_3504---,00.html\" target=\"_blank\" rel=\"noopener noreferrer\">The Michigan Office for Highway Safety Planning (MOHSP) <\/a>has announced a new program designed to prompt drunk drivers to find a safe ride home. Sound&#160;mundane?<\/p>\n<p>You might be&#160;surprised.<\/p>\n<p>While the message may not be new, the delivery of the message is, and it&#8217;s certainly getting people&#160;talking.<\/p>\n<p>The department has distributed&#8230;.talking urinal cakes&#8230;..to members of the Michigan Licensed Beverage Association in Wayne County, including the Detroit area. The talking cakes play a recorded message reminding men who step up to the urinals to call a cab or a friend, if needed, to get home safely. Want to see a cake in action? Well, that would be inappropriate. But check <a href=\"http:\/\/www.washingtonpost.com\/national\/mich-deploys-talking-urinal-cakes-in-dui-fight\/2012\/07\/02\/gJQAFa5YJW_video.html\" target=\"_blank\" rel=\"noopener noreferrer\">out this interview with MOHSP spokesperson extraordinaire Melody Kindraka<\/a>, who I&#8217;m quite sure never anticipated demonstrating a talking urinal cake for the Associated&#160;Press.<\/p>\n<p>Kudos to Kindraka and MOHSP! Messaging 101\u00a0teaches us to:\u00a0Say it, say it again, and say it again. But when it comes to &#8220;Don&#8217;t Drink and Drive,&#8221; we&#8217;re now 25 plus years into hearing\u00a0the message, first launched by <a href=\"http:\/\/www.madd.org\" target=\"_blank\" rel=\"noopener noreferrer\">Mothers Against Drunk Driving (MADD)<\/a> in the 1980s. The campaign has been one of, if not the, most successful public service campaigns in history, with DUI rates plummeting for years after MADD took center stage in the DUI&#160;fight.<\/p>\n<p>The message still resonates, but finding new ways to get heard above the noise in today&#8217;s multi-media world is difficult. According to MOHSP, men\u00a0are arrested for DUI at three times the rate of women in the state of Michigan. And behavioral research often shows that the difficulty in decision-making&#8211;whether to drive or not to drive&#8211;often happens after the drinking has started. According to Kindraka, the cakes are designed not just as a reminder, but to generate&#160;conversation.<\/p>\n<p>Kudos, Michigan! Long been known as innovators in their use of new solutions, new approaches, and new technologies, we&#8217;re not surprised to see Michigan front and center in the talking\u00a0urinal cake trend. Kindraka was sure to point out that Michigan was not the first state\u00a0to use &#8220;this type of messaging.&#8221; But as far as we can tell, they&#8217;re the first to deploy it with a publicity campaign that is absolutely generating&#160;conversation.<\/p>\n<p>Way to Make a Difference&#160;MOHSP!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Michigan Office for Highway Safety Planning (MOHSP) has announced a new program designed to prompt drunk drivers to find a safe ride home. Sound&#160;mundane? You might be&#160;surprised. While the message may not be new, the delivery of the message is, and it&#8217;s certainly getting people&#160;talking. The department has distributed&#8230;.talking urinal cakes&#8230;..to members of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10,12],"tags":[211,237,247,260,296,302,368,434,456,461,462,463,666],"class_list":["post-1445","post","type-post","status-publish","format-standard","hentry","category-drunk-driving","category-law-enforcement","category-making-a-difference","tag-dont-drink-and-drive","tag-drunk-driving-2","tag-dui","tag-dui-tactics","tag-feature","tag-first-time-dui-offenders","tag-impaired-driving","tag-madd","tag-melody-kindraka","tag-michigan","tag-michigan-licensed-beverage-association","tag-michigan-office-of-highway-safety-planning","tag-talking-urinal-cakes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making a Difference: Michigan Takes DUI Fight to the Urinals | Sobering Up<\/title>\n<meta name=\"description\" content=\"The Michigan Office for Highway Safety Planning (MOHSP) has announced a new program designed to prompt drunk drivers to find a safe ride home. 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